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Monday, 19 October 2026Independent vape reviews, guides & culture

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Reach people who actually vape.

An independent publication for adult vapers who research before they buy. We offer clearly labelled formats that respect readers — because trust is the thing you’re paying to be near.

The publication

Vaper’s Diary publishes hands-on reviews, buying guides, Vape 101 explainers, news, opinion and video. Our readers range from people moving off disposables to enthusiasts comparing AIO bridges.

The audience

Adults of legal vaping age who are researching devices, comparing products and learning the technology. Audience figures will be published here once verified analytics are available — we don’t estimate.

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Email subscribers
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Social followers
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Formats

Display advertising

Labelled placements on the homepage, in articles and in the desktop sidebar. Never between every paragraph.

Sponsored articles

Clearly labelled “Sponsored” content, written to our standards and identified at the top of the page.

Product launches

Launch coverage labelled “New device” — distinct from independent reviews.

Video partnerships

Sponsored segments and partner videos, disclosed on-screen and in the description.

Newsletter sponsorship

A single, clearly labelled sponsor slot in the Vaper’s Diary newsletter.

Custom campaigns

Multi-format campaigns across site, video, newsletter and social — scoped together.

Our rules

All paid content is labelled. Advertisers never influence reviews. We don’t run fake urgency, deceptive buttons or ads disguised as editorial. See our editorial policy.

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